So I’m part of the email list for the NBA Africa (It’s kind of a big deal haha) and this morning I got one with the title: NBA and Econet Media Announce Groundbreaking Partnership to Provide Most Expansive NBA Coverage Ever in Sub-Saharan Africa! Wait, what? What does this mean? Let me break it down for you.
Basically, you know how Super Sport was the go to broadcaster for NBA content? Yeah, not anymore. And it’s not just TV guys, Econet will be the go to source for internet and mobile distribution of NBA content at well. I’m talking video highlights, news, stats AND the NBA’s first ever official fantasy game in sub-Saharan Africa. This is huge! Not only for the corporates, not only for the NBA-4am-game viewers, not only for the players, the coaches, the growers of the game…this is huge for basketball period. And as host of the top African basketball TV show on the continent, dare I say this is huge for me as well ☺
_About Econet Media Econet Media is a subsidiary company of Econet, a leading diversified telecommunications group with investments and operations across Africa, Europe, South America and the East Asia Pacific Rim. The group was founded by one of Africa’s leading entrepreneurs Strive Masiyiwa, who serves as Executive Chairman. The group’s subsidiaries include mobile wireless operations, satellite services, the continent’s largest terrestrial fibre network (Liquid Telecom) and a range of mobile education, health and financial services products. Kwesé TV is Econet Media’s soon-to-be-launched pan-African entertainment platform that includes broadcast, mobile and internet-based viewing options.